AI search visibility (AEO and GEO)
AI search visibility for small businesses
I'm Gem, a Staffordshire digital marketer who helps UK small businesses get found and recommended by AI tools like ChatGPT, Gemini, Copilot and Perplexity. I make your website, Google listing and online details clear and consistent, so when people ask AI for a business like yours, it has good reasons to mention you.
What I help with
Making your business easy for AI to understand
- Clear answers to the questions customers ask
- Behind the scenes code (schema) that describes your business
- The same facts about you everywhere online
- Reviews and mentions on trusted sites
Call me on 07570 182 928
Why it matters
Why does AI search matter for a small business?
More people now ask AI tools questions they used to type into Google, like "who is a good electrician in Stoke-on-Trent?" or "what should I look for in a wedding hairdresser?".
Instead of a list of links, they get one written answer, often naming just a few businesses. If your business is not one of them, that customer may never see you.
AI tools build their answers from what they can find and trust online: websites, Google and Bing listings, reviews, directories and articles. Businesses with clear, consistent and well organised information are easier for them to understand and more likely to be recommended.
AEO and GEO in plain English
AEO (answer engine optimisation): writing your pages so the answer to a customer's question is easy to find and quote.
GEO (generative engine optimisation): helping AI tools that write their own answers understand who you are, what you do and where, so they can recommend you.
What I do
How do you make a business more visible in AI search?
There is no secret trick. It is careful, practical work on the places AI tools look.
Check what AI says now
I ask the main AI tools about your business and your type of business locally, so you know where you stand.
Clear answers on your website
Short, direct answers near the top of your pages, question style headings and helpful FAQs that match how people ask.
Schema markup
Hidden code that tells search engines and AI tools your business name, services, areas, contact details and FAQs in a format they read easily.
Consistent facts everywhere
The same name, phone number, services and areas on your website, Google Business Profile, Bing Places and directories.
Reviews and trusted mentions
A steady flow of genuine reviews, and listings on trusted local and industry sites that AI tools can use as evidence.
Check that AI can read your site
Making sure nothing on your website blocks search engines or AI tools from reading your pages.
Want to learn more first? Read my guide to GEO and AEO for small businesses.
Who it suits
Which businesses benefit most from AI search visibility?
Local service businesses
Trades, salons, clinics and other local businesses that people ask AI to recommend in their town.
Businesses customers research
Anything people think carefully about first, like a builder, a personal trainer or a treatment, where they ask AI what to look for.
Businesses with good reviews but low visibility
If customers love you but you rarely appear online, clear information helps AI tools connect the dots.
Price
How much does AI search visibility work cost?
It depends on the size of your website and what needs doing, so get in touch for a price.
If you want to see the whole picture first, my Digital Growth Audit looks at how ready your business is for both Google and AI search, along with your website, Google listing, reviews and competitors.
Digital Growth Audit
From £299
A plain English review of how visible you are on Google and in AI search, with a clear list of what to fix first.
If you sign up for monthly services within 30 days, I credit the audit fee to your first month.
Questions
AI search visibility: your questions answered
What is AI search visibility?
AI search visibility means how likely AI tools like ChatGPT, Gemini, Copilot and Perplexity are to find, understand and mention your business when someone asks them for a recommendation or an answer.
What do AEO and GEO mean?
AEO stands for answer engine optimisation: making your content easy for search engines and AI tools to pull out as a direct answer. GEO stands for generative engine optimisation: helping AI tools that write their own answers, like ChatGPT and Gemini, understand and recommend your business.
Is AI search visibility different from SEO?
It builds on SEO rather than replacing it. Many AI tools draw on search engines and the wider web, so good SEO, a complete Google Business Profile and genuine reviews all help. AEO and GEO add clear answers, structured information and consistent facts about your business.
Can you guarantee ChatGPT will recommend my business?
No. Nobody can guarantee what an AI tool will say, and you should be wary of anyone who claims they can. What I can do is make your business clear, consistent and trustworthy everywhere these tools look, which gives you the best chance of being mentioned.
How much does AI search visibility work cost?
It depends on the size of your website and what needs doing, so get in touch for a price. My Digital Growth Audit, from £299, includes a look at how ready your business is for AI search.
How can I check whether AI tools know about my business?
Ask ChatGPT, Gemini or Copilot for a business like yours in your town and see who they suggest, and ask them directly about your business name. You can also try my free AI visibility check.
Other services
What else helps my business get found?
AI search works best alongside strong search basics. These services help your business get found in more places.
Get in touch
Want AI tools to recommend your business?
Tell me about your business and I will tell you honestly how visible you are in AI search and what would help most. I'm Gem, I'm based in Staffordshire and I work with small businesses across the UK. I reply within one working day.
Talk to Gem
Phone: 07570 182 928
Email: contact@smbdigital.solutions