Paid ads management
Paid ads management for small businesses
I'm Gem, a Staffordshire digital marketer who sets up and manages Google Ads and Facebook and Instagram ads for small businesses across the UK. I aim your adverts at the people most likely to buy, check them every month and explain in plain English what your money is bringing in. Management starts from £300 a month.
What you get
Adverts that are set up properly and looked after
- Google Ads for the searches your customers make
- Facebook and Instagram ads for your local area
- Call and enquiry tracking so you can see what works
- A plain English report every month
Call me on 07570 182 928
What I manage
What does paid ads management include?
Paid ads put your business in front of customers straight away, but only if they are set up and watched carefully. I handle the whole job so you can get on with running your business.
Google Ads
Your advert shows at the top of Google when someone searches for what you do in the areas you cover, like "electrician near me" or "wedding hair [your town]".
- Choosing the searches worth paying for
- Blocking searches that waste money
- Writing adverts that match what people searched
- Setting your areas, hours and daily budget
Facebook and Instagram ads
Your advert appears in the feeds and stories of people in your area who are likely to want what you offer, even before they start searching.
- Targeting by location, age and interests
- Adverts for offers, new services and busy seasons
- Reminding people who visited your website
- Using your own photos and videos
Tracking and reporting
Every pound should be accountable. I set up tracking so you can see how many calls, forms and bookings your ads bring in.
- Call and form tracking
- Monthly checks and improvements
- A short report in plain English
- Honest advice if something is not working
I do not run or post on your social media accounts day to day. My focus is paid advertising that brings in enquiries and sales.
Choosing the right platform
Should a small business use Google Ads or Facebook ads?
It depends on how your customers find you. Here is the simple way I think about it.
Google Ads suits you if...
- People search for you when they need you, often urgently
- You are a trade or local service, like a plumber, cleaner or mechanic
- You want enquiries from people who are ready to book now
Facebook and Instagram ads suit you if...
- What you do looks good in photos or videos
- You are a salon, gym, café, shop or event business
- You want local people to know you exist before they need you
Using both
Many small businesses use Google Ads to catch people who are searching, and Facebook and Instagram ads to stay visible to local people and remind website visitors to come back. I will tell you honestly where to start for your budget.
How it works
How does paid ads management work?
You tell me your goals
Which services you want more of, the areas you cover and the budget you are comfortable with.
I build your campaigns
Searches or audiences, adverts, tracking and the page each advert sends people to.
I watch and improve
I check results, cut what is wasting money and put more behind what works.
You get a plain report
Every month you see what you spent, what it brought in and what I am changing next.
Paid ads management
From £300 a month
A monthly retainer for setting up, managing and reporting on your Google Ads or Facebook and Instagram ads. Your ad budget is separate: pay it through me, or directly to Google or Meta if you prefer.
Want an exact price? Tell me which platforms you are interested in and I will give you a clear quote.
Before you spend on ads
Is my business ready for paid ads?
Ads send people to your website or Google listing. If those are not ready, you pay for clicks that never turn into enquiries. Before I start any ads, I check:
- Your website loads quickly and works well on a phone
- Your phone number and contact options are easy to find
- Your Google Business Profile is complete and has recent reviews
- You have a clear offer or reason to get in touch
If any of these need work, my website improvements and Google Business Profile optimisation services fix them first, so your ad money goes further.
Digital Growth Audit
From £299
Not sure if ads are right for you yet? My audit looks at your website, Google listing, reviews and competitors, and tells you whether paid ads make sense now.
If you sign up for monthly services within 30 days, I credit the audit fee to your first month.
Questions about paid ads
Paid ads management: your questions answered
How much does paid ads management cost?
My monthly paid ads management starts from £300 a month. The exact price depends on how many platforms and campaigns you need. Tell me about your business through my contact page and I will give you a clear quote.
Is the money I spend on ads included in the £300?
No. The monthly fee covers my time setting up, checking and improving your ads. Your ad budget is separate. You can pay it through me each month alongside my fee, or pay Google or Meta directly from your own account if you prefer. Either way, you decide how much you spend.
Should I use Google Ads or Facebook and Instagram ads?
Google Ads usually suits businesses that people search for when they need them, like trades and local services. Facebook and Instagram ads usually suit businesses that sell something visual or want to reach local people before they start searching, like salons and gyms. Many businesses use both.
Do you manage my social media posts as well?
No. I manage paid ads only, on Google, Facebook and Instagram. I do not post on or run your social media accounts day to day.
How quickly will paid ads bring in enquiries?
Ads can start showing as soon as they are approved, so enquiries can come in within days. The first few weeks are about learning which searches, audiences and adverts bring the best enquiries, so results usually improve over the first few months.
Do I need a good website before I run ads?
It helps a lot. If people click your advert and land on a slow or confusing page, you pay for the click but get no enquiry. My Digital Growth Audit checks whether your website and Google listing are ready before you spend money on ads.
Other services
What other services work well with paid ads?
Ads work best alongside the basics. See all my digital marketing services, or start with a Digital Growth Audit.
Get in touch
Want your adverts to bring in more customers?
Tell me about your business and the customers you want more of, and I will tell you honestly whether paid ads are worth it for you. I'm Gem, I'm based in Staffordshire and I work with small businesses across the UK. I reply within one working day.
Talk to Gem
Phone: 07570 182 928
Email: contact@smbdigital.solutions