What Are Analytics and Reporting?

Analytics is process of collecting, organising, and analysing data to identify patterns, trends, and actionable insights. Analytics involves using tools and methods to interpret raw data and convert it into meaningful information.

Reporting is the process of summarising and presenting data in an easy-to-understand format. Reports often include charts, graphs, and tables to showcase key metrics and performance indicators.

Together, analytics and reporting allow businesses to monitor their performance, understand customer behaviour, and make data-driven decisions.

Why use SMB Digital Solutions all-in-one marketing platform for analytics and reporting…

customisable dashboards

Small businesses can create dashboards tailored to their unique needs, allowing real-time tracking of essential metrics. Useful metrics such as total revenue generated, number of new leads, lead-to customer conversion rates and more. Campaign engagement (email opens, SMS responses, social clicks)

Drag-and-drop widgets make it easy to customise the dashboard, focusing only on the most relevant data. Create separate dashboards for different roles, such as marketing, sales, or operations.

campaign performance

SMB Digital, Solutions provides detailed reports for campaigns across email, SMS, social media, and ads.

Email Campaigns: Track open rates, click-through rates (CTR), and bounce rates. SMS Campaigns: Monitor delivery rates, response rates, and customer replies. Social Media Performance: Analyse engagement metrics for posts and ads (likes, shares, comments). Ad Campaign Insights: ROI (Return on Investment), cost per lead, conversion rates from ads, attribution tracking to measure ad effectiveness.

sales & revenue reporting

Small businesses can monitor sales activity and revenue streams:

Track the progress of leads through the sales funnel. See which stages have the highest drop-off and optimise accordingly. Measure total revenue, recurring revenue, and revenue by product or service. If the business has a sales team, track individual performance based on closed deals, revenue contribution, and follow-ups.

automated reporting

Automated reporting ensures that business owners receive regular updates on performance without manual effort:

Scheduled Reports; Set up daily, weekly, or monthly reports delivered via email. Real-Time Alerts: Receive notifications for critical metrics, such as a sudden drop in leads or an overdue invoice.

reputation management

Track and improve online reputation:

Review monitoring; collect and analyse reviews from Google My Business and other platforms. Review request success, track how often customers leave reviews after being prompted. Average rating trends, monitor your business’s online reputation over time.

third-party integrations

The all-in-one platform integrates with tools like Google Analytics, Facebook Ads, and Google Ads:

Enhanced your web analytics, use Google Analytics integration to get deeper insights into website performance. Ad attribution, attribute sales and leads to specific ads or campaigns, understanding what drives success. Advanced reporting tools, export data to tools like Google Sheets or Excel for deeper analysis.

Why Are Analytics and Reporting Important for a Small Business?

improved decision making

Data-Driven Strategies: Analytics helps small businesses make informed decisions rather than relying on intuition or guesswork. For example, analysing sales data can reveal which products are most profitable.

Risk Reduction: By understanding trends, businesses can identify potential issues before they become significant problems.

better understand customers

Behaviour Insights: Analytics provides information about customer preferences, buying habits, and pain points. This enables small businesses to tailor their offerings and marketing strategies.

Personalised Marketing: Understanding your audience allows for more targeted and effective marketing campaigns.

OPTIMISED MARKETING EFFORTS

ROI Measurement: Analytics shows which marketing campaigns yield the best results, enabling businesses to focus their budget on strategies that work.

Conversion Tracking: Reporting can reveal how effectively leads are turning into customers.

performance measurement

Track Progress: Reporting helps businesses monitor progress toward goals, such as revenue targets or customer acquisition numbers.

Identify Strengths and Weaknesses: Pinpoint areas that are performing well and those that need improvement.

GOAL SETTING AND ACHIEVEMENT

SMART Goals: Analytics provides the data needed to set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals.

Real-Time Tracking: Reporting tools allow businesses to monitor progress toward these goals in real-time.

FINANCIAL OVERSIGHT

Revenue Tracking: Regular reporting on income and expenses helps small businesses manage cash flow and plan for growth.

Cost Analysis: Analytics helps identify areas where expenses can be reduced without compromising quality.