Digital marketing for painters and decorators
Digital marketing for painters and decorators
I'm Gem, a Staffordshire digital marketer who helps painters and decorators across the UK keep their diary full all year. I get your finished rooms in front of local homeowners on Google, build your reviews, follow up every quote and remind past customers when it is time to redecorate.
What I help decorators with
Your best work, seen by the right people
- Before and after photos on your Google listing and website
- Showing up for "painter and decorator near me"
- Quote follow ups so jobs do not go cold
- Bookings lined up for the quiet months
Call me on 07570 182 928
The decorating marketing challenge
How do painters and decorators get more work?
Decorating sells on looks. A freshly painted hallway or a neat wallpaper hang wins the next job on its own, but only if the next customer can see it.
Most decorators rely on word of mouth and repeat customers. That works while you are busy, but when a run of jobs ends there is nothing bringing in new enquiries, and it takes weeks to build back up.
Meanwhile, homeowners near you are comparing decorators online. They pick the one with the best photos, the most recent reviews and the quickest reply.
Good digital marketing keeps your work visible all year, so the quiet spells get shorter and the busy spells fill with the jobs you want.
Common gaps
Where are decorators losing work without realising it?
These are the gaps I see most often when I look at painting and decorating businesses online. Most are quick to fix.
Great photos stuck on your phone
You have finished hundreds of rooms, but if the photos never leave your phone, nobody searching for a decorator sees them.
The fix: a simple routine for adding your best photos to your Google listing, website and social media after every job.
Not showing up in local searches
If your Google Business Profile is thin or rarely updated, you are hard to find when someone searches "decorator near me".
The fix: a complete profile listing interior, exterior and wallpaper work, the towns you cover, and fresh photos.
Fewer reviews than other decorators
Customers often decide on reviews before they even look at photos. A handful of old reviews makes good work look risky.
The fix: a short review request sent by text or email when you finish each job.
Quotes that go quiet
People often get three quotes for a full house or an exterior. Without a nudge, they tend to go with whoever stayed in touch.
The fix: a friendly automatic follow up a few days and a week after each quote.
Past customers forgetting your name
Someone whose living room you painted two years ago now wants the bedrooms done, but cannot find your number.
The fix: a gentle check in message to past customers, timed for when people usually redecorate.
The January and summer dip
Most decorators only start looking for work once the diary is already empty, which is too late.
The fix: messages to past customers before the quiet spells, offering interior work and booking slots ahead.
How customers find decorators
What do people search for when they need a decorator?
Customers search for the job they want done, usually with their town on the end. Your Google listing and website need to match phrases like these:
Homeowners planning a full redecoration tend to compare several decorators, so a clear gallery, honest reviews and a quick, friendly reply matter most. Landlords, letting agents and small businesses are worth targeting too, because they need repeat work between tenants and refits.
If you offer specialist finishes, like spraying kitchens or heritage work, give each one its own page. These searches have fewer decorators competing for them.
When is the busiest time of year for decorators?
Decorating follows the weather and the calendar. Planning your marketing a few weeks ahead of each change keeps the diary steady.
Spring
Exterior season starts and homeowners plan projects. Make sure your exterior work and photos are front and centre.
Summer
Good weather for outside jobs, but interior work can dip while people are away. Line up autumn bookings now.
Autumn
People want rooms finished before Christmas guests arrive. Remind past customers early so they book you, not someone else.
Winter
Often the quietest time. Promote interior jobs, offices and rental properties, and ask happy customers for reviews.
The first step
Where should a decorator start with marketing?
Before paying for ads or a new website, find out how you look to a customer comparing decorators. My Digital Growth Audit shows you what is working, what is missing and what to fix first.
You tell me about your business
Your business name, website and the areas you cover. It takes about five minutes.
I review everything
Your Google listing, website, photos, reviews and social media, and how you compare with the decorators who show up above you locally.
You get a plain English report
Delivered within 2 working days, with quick wins and a clear list of what to fix first.
I walk you through it
A call to explain what I found and answer your questions, so you know exactly what to do next.
Digital Growth Audit
From £299
Three levels to suit where your decorating business is now, from sole traders to small teams.
If you sign up for monthly services within 30 days, I credit the audit fee to your first month.
Questions decorators ask me
Digital marketing for painters and decorators: your questions answered
How do painters and decorators get more work online?
Start with a complete Google Business Profile full of photos of your finished work, then build a steady flow of recent Google reviews. Add a simple website that lists your services and areas, reply to enquiries quickly, and follow up every quote.
How can I get through the quiet months as a decorator?
Plan for them before they arrive. Message past customers in late autumn and early summer offering interior work, keep posting photos so you stay visible, and target landlords and businesses, who need decorating all year round.
Should decorators post before and after photos online?
Yes. Before and after photos are one of the most persuasive things a decorator can show. Add them to your Google listing, your website and social media, and always ask the customer first if the photos show inside their home.
How do I get more Google reviews for my decorating business?
Ask every happy customer on the day you finish, with a short text or email that links straight to your review page. I can set this up so it happens automatically after each job.
How much does digital marketing for decorators cost?
My Digital Growth Audit starts from £299 and tells you exactly what to fix first. If you then sign up for monthly services within 30 days, I credit the audit fee to your first month.
Do you work with decorators outside Staffordshire?
Yes. I am based in Staffordshire but I work with painters, decorators and other small businesses all over the UK, by phone, email and video call.
Other trades I work with
Do you help other trades and small businesses too?
Yes. Trades are one of my two main groups, and I work with all kinds of UK small businesses. See everything I do on my digital marketing for trades page, or look at a trade close to yours.
Get in touch
Want a fuller decorating diary?
Tell me about your decorating business and I will tell you honestly where the quickest wins are. I'm Gem, I'm based in Staffordshire and I work with decorators right across the UK. I reply within one working day.
Talk to Gem
Phone: 07570 182 928
Email: contact@smbdigital.solutions