Learn Digital Marketing and Take Control of Growing Your Business
Practical, one-to-one digital marketing training built around your business, not a generic course.
You do not need to become a marketing expert. You need to understand the tools and strategies that matter for your specific business, have the confidence to use them and know how to make them work. That is exactly what this training delivers.
- SEO and getting found on Google
- Google Business Profile optimisation
- Social media that works for your business
- Email marketing and building your list
- Paid advertising basics
- Tracking what is working and what is not
All sessions are one-to-one and tailored to your business. No generic slides, no jargon, no wasted time.
Digital Marketing Training Built for Business Owners Who Want to Take Control
This training is not for marketing professionals or students. It is designed specifically for people who run a small business, have limited time, and want to understand digital marketing well enough to use it effectively for their own growth.
You might be completely new to digital marketing and want to start from scratch. You might already be doing some things — posting on social media, running the odd Google ad — but not seeing the results you want. You might want to understand enough to manage an agency or freelancer properly.
Whatever your starting point, the training meets you where you are and takes you to where you need to be.
Every session is built around your actual business. We use your website, your Google listing, your social media profiles as the examples. Everything you learn applies directly to what you are doing the next day.
This training is perfect if you
Want to understand digital marketing without jargon
Are doing your own marketing but not sure if it is working
Want to take back control from an agency and manage things yourself
Want to learn at your own pace with expert support
Have no technical background and need everything explained plainly
Want to combine learning with getting support on the implementation
Not sure which level you are at?
Every programme starts with a free discovery call to understand where you are now and what you want to achieve. Get in touch to arrange yours.
The Core Topics Covered in Business Owner Training
Every programme is tailored to your business, so the exact topics we cover depend on your goals and priorities. These are the core areas available to you.
Google Business Profile
The single most important free tool for any local business. You will learn how to fully optimise yours, what to post, how to build reviews and how to stay ahead of local competitors in search results.
- How to complete and optimise your profile
- What to post and how often
- How to build reviews consistently
- How to appear in Google Maps results
SEO — Getting Found on Google
You will understand how Google search works, what affects your rankings and the practical steps you can take on your website and online to appear higher in search results for your key services.
- How Google decides who ranks
- Keyword research without the jargon
- On-page basics you can apply yourself
- Local SEO for service-area businesses
Social Media for Business
Which platforms are right for your business, what to post, how often and what actually drives engagement and enquiries rather than just likes. You will leave with a simple, realistic social media plan you can stick to.
- Choosing the right platforms for your audience
- Content ideas that work for your industry
- Building a simple content calendar
- Using social media to generate enquiries
Email Marketing
Building an email list and using it effectively is one of the best-value marketing activities available to a small business. You will learn how to build your list, what to send and how to use email to drive repeat business.
- How to start and grow your email list
- What to send and how often
- Setting up simple automated sequences
- Using email to drive bookings and repeat purchases
Paid Advertising Basics
Whether you want to understand Google Ads or social media advertising, you will get a clear, practical overview of how paid advertising works, how to set a budget, how to target the right people and how to measure results.
- How Google Ads and social ads work
- Setting a realistic budget
- Targeting the right people in the right area
- Reading your results and knowing what to change
Measuring What Is Working
There is no point in doing marketing if you do not know whether it is working. You will learn how to set up and use Google Analytics and other free tools to understand where your customers are coming from and what to do more of.
- Setting up Google Analytics correctly
- Understanding the numbers that matter
- Tracking enquiries and sales to their source
- Making decisions based on data, not guesswork
Every Session Gives You Something You Can Use Straight Away
This is not theory. Every session is built around practical application. Here is what you walk away with after completing the training.
Confidence to manage your own marketing
You will know what to do, why it works and how to do it — without needing to rely on someone else for every decision or change.
A clear, personalised action plan
A written plan specific to your business covering what to focus on, what to do first and roughly how much time each activity should take each week.
Templates, tools and resources
Ready-to-use templates for social media posts, email campaigns and content planning, plus a curated toolkit of the free and low-cost tools that will save you time.
Practical skills applied to your actual business
Every example, every exercise and every piece of feedback during the training uses your real website, your real listings and your real marketing — so everything is immediately applicable.
Ongoing support access
After your sessions, you have access to follow-up support so that questions arising as you implement do not leave you stuck. You are not on your own once the training ends.
The ability to make smarter decisions
Whether you continue doing your own marketing or use an agency in future, you will know enough to make informed decisions, ask the right questions and recognise good work from bad.
Should You Learn It Yourself or Have Us Do It For You?
Both are valid options and both have their place depending on your situation. Here is how to think about which is right for you.
Training is right for you if...
- You want to understand and control your own marketing
- You have time to learn and then implement consistently
- You are building in-house capability for the long term
- You want to reduce reliance on external support over time
- You want to make smarter decisions about any marketing you outsource
Done-for-you is right for you if...
- Time is your biggest constraint right now
- You want results without having to learn it all first
- You need fast results and cannot wait to learn and implement
- You would rather focus on running the business
- You want an expert to own the strategy and execution
You can also combine both.
Many business owners start with done-for-you services to get quick results, then transition to managing things in-house with training support. Or they use training to understand the strategy while having us handle the execution. We will help you find the right combination for your situation.
What Happens From Your First Contact to Your Last Session
Free Discovery Call
We start with a free conversation to understand where you are now, what you want to achieve and what you already know. This shapes the entire programme so nothing is generic or irrelevant to your situation.
Your Personalised Plan
We put together a training plan covering the topics that matter most for your business, in the order that will have the biggest impact. You review and approve it before we begin.
Your Training Sessions
Sessions are typically 60 to 90 minutes, online or in person, at a pace that works for you. Every session ends with a clear set of actions to implement before the next one so progress is tangible from week one.
Ongoing Support
After your sessions, you have access to follow-up support for questions that come up as you implement. You also receive all the templates, resources and tools covered during the programme to keep for good.
Not Sure What You Need to Learn First?
A Digital Growth Audit is the best way to find out exactly where your biggest opportunities are before you start learning. It tells you which areas of your marketing need the most attention and which tools and strategies will make the biggest difference for your specific business.
Many business owners use the audit to shape their training programme so every session is focused on the areas that will move the needle fastest.
- ✓ Full review of your digital presence
- ✓ Clear picture of your biggest marketing gaps
- ✓ Identifies exactly which areas to learn first
- ✓ Delivered within 48 hours for £299
Not Sure Where to Start?
Book a free 20-minute discovery call and we will tell you exactly what training would benefit your business most and what to expect from the programme.
Book Your Free CallNot Looking for Business Owner Training?
We also offer training for corporate teams, students and graduates, and self-paced learning resources.
Digital Marketing Training for Business Owners — Straightforward Answers
Plain-language answers to what business owners most often ask about learning digital marketing.
What will I be able to do after digital marketing training?
After completing digital marketing training as a business owner, you will be able to manage your Google Business Profile and build reviews consistently, understand how to improve your website's visibility in search results, create and schedule social media content with a clear strategy, build and send email campaigns to your customer list, run basic paid advertising campaigns and understand the results, and measure what is working using Google Analytics. Most importantly, you will be confident making decisions about your marketing without needing to rely on others for guidance.
How is this different from watching YouTube tutorials?
YouTube tutorials are generic. They teach you how tools work in general, not how to use them for your specific business. One-to-one digital marketing training uses your actual website, your actual Google listing and your actual marketing as the examples throughout every session. You get direct answers to questions about your specific situation, feedback on what you are doing and a clear action plan for your business rather than generic advice that may or may not apply to you.
How much time do I need to commit to digital marketing training?
Each training session is 60 to 90 minutes. Most business owners complete their core programme in four to six sessions spread over four to eight weeks. Between sessions, you will have a small number of actions to implement — typically one to two hours of work per week. This is designed to be realistic for a busy business owner rather than overwhelming. The pace is entirely flexible and we work around your schedule.
Can I do the training online or does it have to be in person?
Both options are available. Online sessions via video call are available to business owners anywhere in the UK and are the most popular format because of their flexibility. In-person sessions are also available for businesses within a reasonable distance. Many business owners prefer to start with an in-person session to get set up and then continue with online sessions for subsequent topics. Whatever works best for you, we will accommodate.
Things Business Owners Ask About the Training
Do I need any marketing knowledge before I start?
No. The training is designed for business owners of all levels, including complete beginners. We start by understanding what you already know and what you have already tried, then build from there. There is no assumed knowledge and everything is explained in plain English. Many business owners who start with no marketing knowledge find they make faster progress than they expected because the training is focused entirely on practical, relevant skills rather than theory.
How many sessions do I need?
This depends on your goals and how many areas you want to cover. For business owners who want a solid grounding across the key digital marketing channels, four to six sessions is typical. If you want to go deeper into specific areas — building a full content strategy, learning paid advertising in detail, or setting up email automation — additional sessions can be added. We discuss this during the free discovery call and give you a clear recommendation before you commit to anything.
What if I already have a website and social media but am not seeing results?
This is one of the most common situations we work with. Having a website and social media presence is the starting point, but it does not automatically produce results. The training helps you understand why your existing activity may not be working and what to change. We look at your actual website, your actual social media and your actual results and give you specific, actionable improvements rather than generic advice.
Can I bring a member of staff to the sessions?
Yes, if you have a member of staff who handles some of your marketing, they are welcome to join the sessions. This can be particularly useful if they are implementing things on your behalf and benefit from the same training. For larger teams or multiple staff members, our corporate training programme may be more suitable and cost-effective.
What is included in the price?
Each session includes the training itself, session notes summarising what was covered and the actions to take, access to any templates or resources relevant to that session and follow-up support for questions arising from that topic. The overall programme includes a personalised action plan and access to our full resource library. Pricing is discussed during the discovery call and depends on the number of sessions and topics covered.
Ready to Take Control of Your Business Marketing?
Book a free discovery call and find out exactly what training your business needs and what to expect from the programme.